As is the case in all traditional towns and cities, retail provides the heartbeat of the community. Imagine a Parisian sidewalk - coffee shops, bookstores, hardware stores all pulse with the beat of the city. Retail gives structure to the place where the community can come together. Our storefronts are our faces to the public; they should be streamlined and efficient, like traditional open-air markets, but should also be playful, animated, and respectful of the public realm.